14 Ways an Economist Says I Love You

Give your loved one a nerdy Valentine and they'll be yours forever! Why? Because if you give them diamonds/cufflinks this year, anything you get them next year will fall short. Give them one of these and anything they receive next year will be a step up. It's called expectation management and is the key to a long and happy relationship. On that dismal (science heyoo) note, Happy Valentine's Day.